{"id":1207,"date":"2022-10-27T10:09:46","date_gmt":"2022-10-27T08:09:46","guid":{"rendered":"https:\/\/simonelligroup.com\/news\/european-speciality-tea-association-welcomes-simonelli-group-new-member-of-the-association\/"},"modified":"2026-01-21T09:45:19","modified_gmt":"2026-01-21T08:45:19","slug":"european-speciality-tea-association-welcomes-simonelli-group-new-member-of-the-association","status":"publish","type":"news","link":"https:\/\/simonelligroup.com\/en\/news\/european-speciality-tea-association-welcomes-simonelli-group-new-member-of-the-association\/","title":{"rendered":"European Speciality Tea Association welcomes Simonelli Group, new member of the association"},"featured_media":1208,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-cat":[388],"news-tag":[450,452,453,454,451],"class_list":["post-1207","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-corporate","news-tag-black-eagle-maverick","news-tag-pure-brew","news-tag-pure-brew-tea","news-tag-specialty-tea-association","news-tag-tea-extraction"],"acf":{"story_content_blocks":[{"acf_fc_layout":"text","description":"<p><a><strong>European Speciality Tea Association<\/strong><\/a> is pleased to welcome one of the leading espresso machine manufacturers Simonelli Group as a <strong>member of the association<\/strong>. Both sides have been working on a<strong> collaboration agreement<\/strong> in the areas of tea education, research and development and also events.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":627,"id":627,"title":"Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1","filename":"Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","filesize":26120,"url":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","link":"https:\/\/simonelligroup.com\/en\/membership-certificate_0418-gf-simonelli-group-212x300-1\/","alt":"","author":"1","description":"","caption":"","name":"membership-certificate_0418-gf-simonelli-group-212x300-1","status":"inherit","uploaded_to":0,"date":"2025-12-18 15:00:54","modified":"2025-12-18 15:00:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/simonelligroup.com\/wp-includes\/images\/media\/default.png","width":212,"height":300,"sizes":{"thumbnail":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","medium-width":212,"medium-height":300,"medium_large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","medium_large-width":212,"medium_large-height":300,"large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","large-width":212,"large-height":300,"1536x1536":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","1536x1536-width":212,"1536x1536-height":300,"2048x2048":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/Membership-certificate_0418-GF-SIMONELLI-GROUP-212x300-1.jpg","2048x2048-width":212,"2048x2048-height":300}}]},{"acf_fc_layout":"text","description":"<p>Certificate of Membership &#8211; European Specialty Tea Association<\/p>\n<p><strong>TEA EDUCATION<\/strong><\/p>\n<p><a><strong>ESTA<\/strong><\/a> is developing its own educational offerings through the <strong>Tea Certification Program<\/strong>, which includes four modules covering Introduction, Botanicals and Camellia sinensis (already available to be organized in the classroom or online) and Tea Barista Skills (under creation). <a><strong>Coffee Knowledge Hub<\/strong><\/a> by Simonelli Group-which offers more than thirty <strong>coffee courses<\/strong> taught by educational leaders and delivered online and through a network of training centers around the world-will add ESTA-promoted <strong>tea courses<\/strong> to its educational platform to help <strong>grow tea knowledge<\/strong>.<\/p>\n<p><strong>RESEARCH AND DEVELOPMENT<\/strong><\/p>\n<p>Simonelli Group has developed a coffee machine under the<strong> Victoria Arduino<\/strong> brand &#8211; the <strong><a>Black Eagle Maverick<\/a><\/strong> &#8211; which is capable of brewing high quality tea. ESTA sees this technology as a great opportunity to start the process of engaging coffeeshop owners and bartenders, which is key to the growth of the <strong>specialty tea<\/strong> community.<\/p>\n<p>With <strong><a>Black Eagle Maverick<\/a><\/strong>, the Victoria Arduino brand has introduced <strong>Pure Brew Technology<\/strong>, a revolutionary method of extracting espresso, filter coffee and tea. PureBrew is a unique patented technology using a <strong>double mesh conical filter<\/strong> that can extract the flavors and aromas from different types of tea or coffee. &#8220;The genius of this new technology also lies in its extreme ease of use and the new business possibilities it offers,&#8221; said <strong>Lauro Fioretti<\/strong>, Education &amp; Knowledge Manager at Simonelli Group. &#8220;By incorporating all technologies together with other patented innovations, operators can save space, simplify operations and improve service speed. These improvements not only reduce costs, but also provide the operator with more options to <strong>differentiate<\/strong> and<strong> expand their menu<\/strong>. For the first time ever, with Pure Brew you can brew a perfect cup of tea while enjoying all its flavors. Same as the traditional method, but with greater ease, speed and flexibility.&#8221;<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":628,"id":628,"title":"DSC6481-300x200-1","filename":"DSC6481-300x200-1.jpg","filesize":40603,"url":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1.jpg","link":"https:\/\/simonelligroup.com\/en\/dsc6481-300x200-1\/","alt":"","author":"1","description":"","caption":"","name":"dsc6481-300x200-1","status":"inherit","uploaded_to":0,"date":"2025-12-18 15:00:54","modified":"2025-12-18 15:00:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/simonelligroup.com\/wp-includes\/images\/media\/default.png","width":300,"height":200,"sizes":{"thumbnail":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1.jpg","medium_large-width":300,"medium_large-height":200,"large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1.jpg","large-width":300,"large-height":200,"1536x1536":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1.jpg","1536x1536-width":300,"1536x1536-height":200,"2048x2048":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/DSC6481-300x200-1.jpg","2048x2048-width":300,"2048x2048-height":200}}]},{"acf_fc_layout":"text","description":"<p>Tea extraction with the Black Eagle Maverick<\/p>\n<p><strong>EVENTS<\/strong><\/p>\n<p>Both organizations conduct various activities at events across Europe and, working together, strive to engage consumers and professionals to increase knowledge and understanding around specialty tea. Simonelli Group recently opened a showroom and <strong>Experience Lab<\/strong> in <strong>London<\/strong> &#8216;s Camden Town and ESTA may use this resource to provide educational activities and other services for the coffee and tea industry in the UK.<\/p>\n<p>&#8220;We are very pleased to welcome Simonelli Group as a member of our association,&#8221; said <strong>David Veal<\/strong>, Executive Director of the <a><strong>European Speciality Tea Association<\/strong><\/a> . The partnership announced today will help us promote our tea barista concept and enhance our engagement with the bar and caf\u00e9 industry, something we see as really important for the future promotion and growth of specialty tea.&#8221;<\/p>\n<p>&#8220;We are very proud to be a member of the <a><strong>European Speciality Tea Association<\/strong><\/a> &#8211; said <strong>Giovanni Fucili<\/strong>, Simonelli Group EMEA Sales Director. The membership is an important step in our journey to<strong> strengthen and grow our coffee and tea communities<\/strong> to provide the best in-cup experience by investing to continuously improve the technical and environmental performance of our machines, providing educational opportunities, and sharing our knowledge with the community.&#8221;<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":629,"id":629,"title":"esta01-225x300-1","filename":"esta01-225x300-1.jpg","filesize":12165,"url":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1.jpg","link":"https:\/\/simonelligroup.com\/en\/esta01-225x300-1\/","alt":"","author":"1","description":"","caption":"","name":"esta01-225x300-1","status":"inherit","uploaded_to":0,"date":"2025-12-18 15:00:54","modified":"2025-12-18 15:00:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/simonelligroup.com\/wp-includes\/images\/media\/default.png","width":225,"height":300,"sizes":{"thumbnail":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1.jpg","medium-width":225,"medium-height":300,"medium_large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1.jpg","medium_large-width":225,"medium_large-height":300,"large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1.jpg","large-width":225,"large-height":300,"1536x1536":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1.jpg","1536x1536-width":225,"1536x1536-height":300,"2048x2048":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2025\/12\/esta01-225x300-1.jpg","2048x2048-width":225,"2048x2048-height":300}}]},{"acf_fc_layout":"text","description":"<p>Left Giovanni Fucili, Simonelli Group EMEA Sales Director; right David Veal, Executive Director European Speciality Tea Association<\/p>\n<p><strong>About European Speciality Tea Association<\/strong><\/p>\n<p>European Speciality Tea Association is an inclusive organization whose mission is to create and inspire excellence in the specialty tea community through innovation, research, education and communication.<\/p>\n<p>With members from more than 50 countries representing all parts of the tea supply chain, from producers to tea bartenders, the European Speciality Tea Association is helping to generate a vibrant specialty tea community around the world and is dedicated to promoting high-quality tea in all its forms.<\/p>\n<p><strong><a>www.specialityteaeurope.com<\/a><\/strong><\/p>\n<p><strong>About Simonelli Group SpA<\/strong><\/p>\n<p>Simonelli Group is an Italian company, operating in the coffee industry and producing professional and home espresso machines and coffee grinders through two brands, Nuova Simonelli and Victoria Arduino.<br \/>\nThe company has a global business, boasting partnerships with the world&#8217;s leading chains and roasters, supported by a dense network of branches, distributors and service centers in 125 countries. The company has a turnover of more than 100 million euros and exports exceeding 95 percent, an exceptional percentage for an SME of about 150 employees. Revenue growth (from 19 million euros in 2009 to 115 million euros in 2021), profitability and customer retention values have been remarkable even in times of COVID pandemic.<br \/>\nInnovation, sustainability and education are key pillars of the Simonelli Group strategy.<\/p>\n"}],"story_related_machines":"","story_preview_subtitle":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Speciality Tea Association welcomes Simonelli Group, new member of the association - Simonelli Group<\/title>\n<meta name=\"description\" content=\"European Speciality Tea Association is pleased to welcome one of the leading espresso machine manufacturers Simonelli Group as a member...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simonelligroup.com\/en\/news\/european-speciality-tea-association-welcomes-simonelli-group-new-member-of-the-association\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Speciality Tea Association welcomes Simonelli Group, new member of the association - 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