{"id":1234,"date":"2021-12-16T17:48:05","date_gmt":"2021-12-16T16:48:05","guid":{"rendered":"https:\/\/simonelligroup.com\/news\/a-new-victoria-arduino-experience-lab-in-barcelona\/"},"modified":"2026-01-21T09:42:45","modified_gmt":"2026-01-21T08:42:45","slug":"a-new-victoria-arduino-experience-lab-in-barcelona","status":"publish","type":"news","link":"https:\/\/simonelligroup.com\/en\/news\/a-new-victoria-arduino-experience-lab-in-barcelona\/","title":{"rendered":"A new Victoria Arduino Experience Lab in Barcelona."},"featured_media":1235,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-cat":[388],"news-tag":[],"class_list":["post-1234","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-corporate"],"acf":{"story_content_blocks":[{"acf_fc_layout":"text","description":"<p>The official opening is scheduled for this<strong> Friday at 5 p.m.<\/strong>, when the <strong>new Victoria Arduino Experience Lab<\/strong> in <strong>Barcelona<\/strong> will be inaugurated with the official presentation of <strong><a>Black Eagle Maverick<\/a><\/strong> e <a><strong>Mythos<\/strong><\/a>. A space in one of Barcelona&#8217;s coolest and fastest growing neighborhoods. Poblenou is seething with <strong>creativity<\/strong>, <strong>design<\/strong> and technology and is the right neighborhood to experience Victoria Arduino with the support of passionate and knowledgeable staff.<\/p>\n<p>Simonelli Group strengthens its presence in <strong>Spain<\/strong> and <strong>Portugal<\/strong> with a <strong>new partnership<\/strong> with <strong>VANS IBERICA SL.<\/strong> As of October, in fact, the company is the <strong>new official distributor of the Victoria Arduino brand<\/strong> for the entire Iberian Peninsula. A partnership that has the specific objective of strengthening the presence and notoriety of the Victoria Arduino brand.<\/p>\n<p>In the new Experience Lab based in Barcelona<strong>(PASSATGE CASAMITJANA 17, POBLENOU<\/strong>), it will be possible to be even closer to the needs of coffee shops and the new trends of an ever-evolving sector. &#8220;At this particular time it is essential to be close to the various markets by making available to the industry, <strong>baristas<\/strong> and<strong> specialty chains<\/strong> a local commercial and technical structure along with solutions based on cutting-edge technology and our <strong>consolidated knowledge<\/strong> in the world of coffee&#8221;-said <strong>Fabio Ceccarani<\/strong>, CEO of Simonelli Group.<\/p>\n<p>The Iberian Peninsula is a very interesting and fast-growing market in both countries. In particular, there is an increase in consumer appetite for quality products as well as growth in <strong>specialty coffee consumption<\/strong>, especially in large cities such as Barcelona, Madrid, Bilbao, and Lisbon.<\/p>\n<p>Simonelli Group&#8217;s investment in the Iberian Peninsula stems from its collaboration with new partner VANS IBERICA SL. &#8220;With Simonelli Group we have defined three areas of action for market development that include a dedicated <strong>commercial<\/strong> and <strong>technical<\/strong> <strong>structure<\/strong>, a specific area for <strong>coffee<\/strong> knowledge and <strong>culture<\/strong> with the support of the company&#8217;s physical and digital platforms, and the creation of a network of certified technical service points,&#8221; said <strong>Diego Martinez<\/strong>, owner of VANS Iberica SL. &#8220;In addition, the Experience Lab in Barcelona will be a place to offer partners and customers a<strong>complete experience<\/strong> of Victoria Arduino values, its products, technologies and know-how.&#8221;<\/p>\n"}],"story_related_machines":"","story_preview_subtitle":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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