{"id":1455,"date":"2026-01-15T16:18:26","date_gmt":"2026-01-15T15:18:26","guid":{"rendered":"https:\/\/simonelligroup.com\/?post_type=news&#038;p=1455"},"modified":"2026-04-13T15:39:39","modified_gmt":"2026-04-13T13:39:39","slug":"simonelli-group-at-woc-dubai-with-victoria-arduino-and-3temp","status":"publish","type":"news","link":"https:\/\/simonelligroup.com\/en\/news\/simonelli-group-at-woc-dubai-with-victoria-arduino-and-3temp\/","title":{"rendered":"Simonelli Group at WOC Dubai with Victoria Arduino and 3TEMP"},"featured_media":1453,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-cat":[388],"news-tag":[],"class_list":["post-1455","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-corporate"],"acf":{"story_content_blocks":[{"acf_fc_layout":"text","description":"<p>From January 18 to 20 Simonelli Group will be a key player at <strong>World of Coffee Dubai<\/strong><strong> (Stand ZN5-4)<\/strong>. During the expo, the company will present a comprehensive vision of coffee evolution \u2014 from espresso to brewing \u2014 through its brands Victoria Arduino and 3TEMP.<\/p>\n"},{"acf_fc_layout":"text","description":"<h3><strong>Victoria Arduino: where aesthetics meets taste<\/strong><\/h3>\n<p>The Victoria Arduino space at WOC Dubai is designed as an immersive experience, where aesthetics and cutting-edge technology come together to redefine the contemporary espresso ritual.<\/p>\n<p>Not to be missed:<\/p>\n<ul>\n<li>\n<h4><strong>Eagle One is the official espresso machine of the UAE Barista Competition. <\/strong><\/h4>\n<p>Eagle One will be alongside the best baristas in the region during one of the world\u2019s most prestigious competitions. Iconic, sustainable, and performance-driven, Eagle One represents a new generation of espresso machines \u2014 designed to ensure precision, energy efficiency, and excellence in the cup, even at the highest levels.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"images","gallery":[{"ID":1456,"id":1456,"title":"VA_WOCDubai_event","filename":"VA_WOCDubai_event.jpg","filesize":118272,"url":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event.jpg","link":"https:\/\/simonelligroup.com\/en\/news\/simonelli-group-at-woc-dubai-with-victoria-arduino-and-3temp\/va_wocdubai_event-2\/","alt":"","author":"7","description":"","caption":"","name":"va_wocdubai_event-2","status":"inherit","uploaded_to":1455,"date":"2026-01-14 14:16:31","modified":"2026-01-14 14:16:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/simonelligroup.com\/wp-includes\/images\/media\/default.png","width":800,"height":1422,"sizes":{"thumbnail":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event-169x300.jpg","medium-width":169,"medium-height":300,"medium_large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event-768x1365.jpg","medium_large-width":768,"medium_large-height":1365,"large":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event-576x1024.jpg","large-width":576,"large-height":1024,"1536x1536":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event.jpg","1536x1536-width":800,"1536x1536-height":1422,"2048x2048":"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/VA_WOCDubai_event.jpg","2048x2048-width":800,"2048x2048-height":1422}}]},{"acf_fc_layout":"text","description":"<ul>\n<li>\n<h4><strong>Victoria Arduino Exclusive Party: The Atelier lands in Dubai. <\/strong><\/h4>\n<p>On January 18 at 7:00 PM, Victoria Arduino invites you to its Experience Lab in Dubai to discover L\u2019Atelier, a new narrative space dedicated to creativity, craftsmanship, and timeless design.<br \/>\nInspired by the world of luxury ateliers, this project redefines the concept of customization, transforming each coffee machine not only into a professional tool, but into a unique design piece.<br \/>\n<a href=\"https:\/\/victoriaarduino.com\/event-form\/subscribe-here-to-reserve-your-spot-at-exclusive-party-dubai\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAb21jcAPNpUxleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAacJmecY0BoI3CFRoT5QBF7uZa1W_FfT1DKJIaw1gRpil9Q0iaRnIeWnzoxVgA_aem_rvFxf8oilvjCutZWNEbVjQ\">Register here<\/a><\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Tasting experience with important roasters. <\/strong><\/h4>\n<p>At <strong>Stand ZN5-4<\/strong>, <strong>Victoria Arduino<\/strong> will offer visitors a unique experience by hosting some of the most important partners from the coffee world for a series of tasting sessions. The program features roasters such as Peet\u2019s, Dukamo, Goldbox, Base Coffee, and Caffeine Lab. Partners will rotate in a relay of sensory experiences, supported by the <strong>Black Eagle Maverick and E1 Prima PRO<\/strong> espresso machines.<\/li>\n<\/ul>\n<p>Beyond delivering excellence in the cup, Victoria Arduino coffee machines are true design and communication elements, capable of expressing values of aesthetics, precision, and innovation.<\/p>\n"},{"acf_fc_layout":"text","description":"<h3><strong>3TEMP: Brewing Culture<\/strong><\/h3>\n<p>Simonelli Group\u2019s journey at WOC Dubai is completed by<strong> 3TEMP<\/strong>, the brand redefining professional brewing. Born from filter coffee culture and designed to offer extraction freedom \u2014 hot, cold, or concentrated \u2014 3TEMP introduces boilerless brewers, cloud-connected and defined by a sustainable design approach.<\/p>\n<p>At Stand ZN5-4, <strong>3TEMP<\/strong> will offer visitors a unique experience by hosting some of the most important partners from the coffee world for a series of tasting sessions. The program features roasters such as Source Coffee, Julith, Benchmark, Joud, Roots by Earth and Subko.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1451\" src=\"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/20260114_woc-runner-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/20260114_woc-runner-240x300.png 240w, https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/20260114_woc-runner-819x1024.png 819w, https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/20260114_woc-runner-768x960.png 768w, https:\/\/simonelligroup.com\/wp-content\/uploads\/sites\/3\/2026\/01\/20260114_woc-runner.png 1080w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/p>\n<p>This year at World of Coffee Dubai, 3TEMP accompanies the journey of the <strong>WOC Runners<\/strong>, offering unique tastings and cutting-edge coffee experiences. From hot filter coffee to cold or concentrated brews, every extraction becomes a healthy and functional ingredient, ideal for athletes looking to enhance their performance.<br \/>\nThe first WOC Runners 2026 event will take place on Monday, January 19 at 6:30 AM (Dubai time) at <a href=\"https:\/\/maps.app.goo.gl\/xXGBC6nHxvputHQb6?g_st=iw\">Salt Kite Beach.<\/a> The 5-kilometer run, open to coffee lovers from all over the world, will take place along the beautiful Kite Beach on an \u201cout and back\u201d course.<br \/>\nTo participate, <a href=\"https:\/\/community.coffeeknowledgehub.com\/c\/running-events\/world-of-coffee-runners-dubai\">sign up here.<\/a><\/p>\n<p>3TEMP empowers a new generation of baristas and consumers by promoting a conscious, contemporary approach to coffee.<strong> It&#8217;s not just brewing.<\/strong> It is Brewing Culture.<\/p>\n<p>Stay updated on <a href=\"https:\/\/victoriaarduino.com\/\">Victoria Arduino <\/a>and <a href=\"https:\/\/3temp.com\/\">3Temp<\/a> events and news by following the Instagram pages <a href=\"https:\/\/www.instagram.com\/victoriaarduinoofficial\/\">@victoriaarduinoofficial<\/a> and<a href=\"https:\/\/www.instagram.com\/victoriaarduino_middleeast\/\"> @victoriaarduino_middleeast<\/a><\/p>\n"}],"story_preview_subtitle":"At the ZN5-4 booth Simonelli Group will showcase the perfect balance of design, exclusivity and uncompromising performance","story_related_machines":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WOC Dubai | Simonelli Group, Victoria Arduino &amp; 3TEMP<\/title>\n<meta name=\"description\" content=\"From January 18 to 20 Simonelli Group will be a key player at World of Coffee Dubai (Stand ZN5-4). 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