Corporate
On Friday, June 30, at the Simonelli Group Campus, Consorzio Promozione Caffè and Simonelli Group are organizing the first in-person conference since the forced pandemic stop, entitled : “The Coffee Market: What’s Happening, How It Can Change.”
BELFORTE DEL CHIENTI (Macerata) – The world roasted coffee market, according to Mediobanca data, will be worth about $120 billion in 2022, with consumption amounting to about 3.1 billion cups drunk every day on a global scale.
Within this framework, Italy plays a leading role as the seventh largest consuming country in the world with about 95 million cups of coffee sipped every day, or 1.6 on average per inhabitant. Eighty percent of Italians over the age of 18 say they do not give up the pleasure of espresso coffee, while only 5 percent never drink it (Nielsen sources). Very high percentages, resulting in a per capita consumption of 5.5 kg per year.
The Italian coffee sector plays a pivotal role within the Italian food industry. With 7,000 employees and a turnover of more than 4 billion euros, Italy is the world’s leading exporter of roasted coffee with about 5.8 million bags (346.7 million kg) in 2021 and boasts a positive trade balance of 1.5 billion euros.
A thriving market, then, which, however, as of 2019, was greatly affected by the crisis triggered by the Covid-19 pandemic. While the prolonged closure of venues and the surge in working from home have contributed to the significant growth in home consumption of capsules and pods, they have, however, led to a -40.3 percent decline in out-of-home coffee consumption. In 2020, the volume of Italian coffee exports also decreased by about 6 percent to 5.14 million bags (or 309 million kg).
The first signs of recovery were seen starting in 2021, with a positive growth trend that continued into 2022 but has not yet returned to pre-pandemic levels: changes in consumption habits after Covid-19, the economic crisis, and global uncertainties now draw a new and challenging picture for the entire Italian coffee sector.
National industry players (coffee roasters and retailers of coffee and professional machines) are therefore gathering at the conference to analyze macroeconomic data, hypothesize possible scenarios for the future, and assess risks and opportunities for the made-in-Italy coffee market.
Speakers will include Dr. Cosimo Finzi -Director Astra Ricerche-, Dr. Maurizio Mutti -GfK Consumer Panel Cluster Lead-, Dr. Rossella Sobrero -President Koinètica-, Professor Gian Luca Gregori -Rector Università Politecnica delle Marche and Senior Fellow Luiss Business School. Moderating the panel discussion was RAI journalist and anchor Francesca Romana Elisei.
