Today Simonelli Group is the result of a journey driven by the passion, ingenuity and determination of people united by an ambitious vision
1936
In a still rural society, an ingenious and creative man laid the foundation for a project that was small but destined to become big. In his workshop in a small town in the Marche region of Italy, Orlando Simonelli created his first coffee machine. He called it 1936 and, like any great craftsman, he personally took charge of marketing and selling the product.
1948
Despite the uncertainty of the postwar times, Orlando Simonelli managed to keep his focus on his goals, gradually transforming his start-up into a solid and thriving company. In 1948 he decided to move the business to Tolentino, hiring some workers to support its expansion. Due to continued growth, a new headquarters was opened in 1960, symbolizing the company’s consolidation and success.
1972
After a long illness, Orlando Simonelli bid farewell to his loved ones on May 9, 1971. The following year, its workers decided to take the reins of Nuova Simonelli S.p.A., so Nando Ottavi, Graziano Boldrini, Giovanni Feliziani and Carlo Gesuelli boldly bought the company. After two years, Sandro Feliziani also joins the society.
1976
To keep the company going, prudent and shared decisions needed to be made. Keeping this in mind and looking to the future, the new partners decided to move the business to a new location where they could have adequate space for growth. In 1976 the company moved to Belforte del Chienti.
1993
The efforts began to pay off, with production expanding massively between the 1980s and 1990s. New advanced technologies, product internationalization, and exports to the United States lay the foundation for a new U.S. operating subsidiary, based in Ferndale, Washington state.
2001
Nuova Simonelli becomes a multi-brand company and consolidates its position in the luxury sector with the acquisition of the prestigious Victoria Arduino brand, synonymous with Italian quality since 1905.
2005
A new 10,000-square-meter covered production facility is opened, built to provide a comfortable, safe and energy-sustainable working environment.
2009
Nuova Simonelli is selected as a technical partner of WBC (World Barista Championship) and begins a more than 10-year winning partnership.
2016
In collaboration with the University of Camerino, the International Hub for Coffee Research and Innovation (later to become Research and Innovation Coffee Hub – RICH) is created, a unique coffee research center involving the corporate world along with the university.
2017
The company grows, evolves and prepares to face new challenges. The birth of Simonelli Group reflects this evolution.
2023
The Campus, a 1,000-square-meter multidisciplinary space dedicated to research, education and open innovation, is officially inaugurated and opened to the public.
2025
The historic manufacturing plant is reopened after post-earthquake work.
