People

We manage the positioning of our brands and products, contributing to business growth through a market- and customer-focused approach. We define and implement product and communication strategies that strengthen and enhance the value of our brands. We support the commercial strategy with the goal of increasing the company’s competitiveness and creating sustainable value for customers, partners, and stakeholders.

We develop product platforms with the customer experience at the core, focusing on users’ needs, beverage extraction performance, ease of use, and environmental sustainability. Quality, innovation, and continuous improvement guide everything we do. Our multidisciplinary teams and agile approach enable us to respond quickly to market needs, reducing waste and optimizing development cycles. Through open innovation, we collaborate with partners, universities, and research centers to combine expertise and accelerate the development of innovative solutions and technologies.

Starting from individual components, we combine expertise and teamwork to build high-performance, reliable machines crafted with attention to every detail, ensuring a cup experience that reflects Simonelli Group’s quality standards. We operate through lean, flexible processes inspired by Lean principles and Kaizen, eliminating waste while focusing on efficiency and results. We embrace innovation and continuous improvement as guiding values, empowering our people by fostering motivation, engagement, and active participation at every level.

We support Simonelli Group’s sustainable growth through our People & Culture, Strategy & Sustainability, Finance, and Information Technology functions, serving the entire organization across Italy and around the world. We are committed to developing our people by fostering diversity, equity, and inclusion, optimizing processes, and supporting business performance. Through a collaborative, forward-looking approach, we help build an organization that is increasingly effective, inclusive, and sustainable.

We are an international team dedicated to developing global markets, working alongside partners and customers to create value, drive growth, and unlock new business opportunities. Together with the Coffee Experts of our Coffee & Beverages Community, we provide partners with dedicated consultancy on the world of coffee and beverages. Supported by our Customer Service team, we ensure continuous assistance and a consistently high level of customer satisfaction. Together, we strengthen Simonelli Group’s global leadership in the industry.

We develop and strengthen our international technical network, supporting customers and partners in building a skilled, well-trained service network that is close to local markets. Through training, knowledge sharing, and technical support, we maximize the value of our products. We work closely with our Sales teams to communicate the technical strengths of our solutions and help customers develop their own service organizations.