Corporate
Over the next three years Victoria Arduino will continue to support all the world’s best bartenders with Mythos, the official grinder of the World Barista Championship. Victoria Arduino, therefore, continues its long partnership with the WCE, sharing the goal of promoting quality coffee.
“I am proud to confirm the sponsorship of the most prestigious competition in the world, the WBC,” said Fabio Ceccarani, CEO of Simonelli Group (owner of the Victoria Arduino brand). “Being a partner of the WBC guarantees Victoria Arduino the possibility to stay close to the front end of the entire supply chain, intercepting its needs, and to directSimonelli Group’s technological innovation to support the SCA and the entire coffee community in the best way possible. We congratulate all the sponsors who, together with Simonelli Group and Victoria Arduino, will be an active part of the new WBC competitioncycle.”
The one with the WCE is a relationship that has been built and strengthened over the years, not as a simple evolution, but as a real revolution, a change in the standards of the coffee world and the quality of the most significant global event for all market players. A WBC sponsor since 2009, Simonelli Group has introduced several technologies over the years that have enabled baristas to have more control over extraction, necessary to deliver the desired in-cup experience. “After the great collaboration we have had with the WBC through our machines,” Ceccarani continues, “we are now going to enrich our experiences by making our Mythos grinders, now undisputed and recognized world-leading products in specialty grinding,available to the competition.
Simonelli Group’s commitment will not be limited to events; in fact, the company’s strategic programs, in collaboration with SCA, in the coming years include initiatives in Education, Research, Retail, and Sustainability, Simonelli Group’s founding values. “We will provide our technological know-how and coffee culture, as well as our long experience in the world of competitions to contribute to the success of all SCA initiatives,” Ceccarani stressed.
This opens a new chapter for Simonelli Group in its long collaboration with SCA and WCE in which it will bring with Mythos all its expertise from the grinding world to once again raise quality standards and contribute to the growth and promotion of quality coffee.
Read the full article from SCA: “Announcing the 2022-2025 World Barista Championship Qualified Sponsors”
