Corporate
The official opening is scheduled for this Friday at 5 p.m., when the new Victoria Arduino Experience Lab in Barcelona will be inaugurated with the official presentation of Black Eagle Maverick e Mythos. A space in one of Barcelona’s coolest and fastest growing neighborhoods. Poblenou is seething with creativity, design and technology and is the right neighborhood to experience Victoria Arduino with the support of passionate and knowledgeable staff.
Simonelli Group strengthens its presence in Spain and Portugal with a new partnership with VANS IBERICA SL. As of October, in fact, the company is the new official distributor of the Victoria Arduino brand for the entire Iberian Peninsula. A partnership that has the specific objective of strengthening the presence and notoriety of the Victoria Arduino brand.
In the new Experience Lab based in Barcelona(PASSATGE CASAMITJANA 17, POBLENOU), it will be possible to be even closer to the needs of coffee shops and the new trends of an ever-evolving sector. “At this particular time it is essential to be close to the various markets by making available to the industry, baristas and specialty chains a local commercial and technical structure along with solutions based on cutting-edge technology and our consolidated knowledge in the world of coffee”-said Fabio Ceccarani, CEO of Simonelli Group.
The Iberian Peninsula is a very interesting and fast-growing market in both countries. In particular, there is an increase in consumer appetite for quality products as well as growth in specialty coffee consumption, especially in large cities such as Barcelona, Madrid, Bilbao, and Lisbon.
Simonelli Group’s investment in the Iberian Peninsula stems from its collaboration with new partner VANS IBERICA SL. “With Simonelli Group we have defined three areas of action for market development that include a dedicated commercial and technical structure, a specific area for coffee knowledge and culture with the support of the company’s physical and digital platforms, and the creation of a network of certified technical service points,” said Diego Martinez, owner of VANS Iberica SL. “In addition, the Experience Lab in Barcelona will be a place to offer partners and customers acomplete experience of Victoria Arduino values, its products, technologies and know-how.”
