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The doors of L’Agorà delle Idee are opening—a Simonelli Group initiative created to share knowledge, insights, and strategic trends, fostering collective growth among professionals and companies. Within this context comes a new masterclass dedicated to brand positioning, one of the most decisive elements for competitive success.
On May 22, at the Simonelli Group Campus in Belforte del Chienti (MC), Andrea Longhi – founder of NEXUS Marketing B2B Lab and one of Italy’s leading brand positioning experts – will lead a practical, hands-on meeting to understand how to build a brand that the market understands, remembers and chooses.
In increasingly competitive markets, the winner is not always the best product, but the one that manages to occupy a clear space in the minds of customers. During the masterclass, key topics will be explored, including:
- how to truly differentiate from competitors
- the most common mistakes made by startups
- the link between positioning and the economic value of a brand
- real case studies and practical applications
A valuable opportunity to gain immediately applicable tools and engage directly with an expert and other industry professionals.
Where: Campus Simonelli Group, Belforte del Chienti
When: May 22 from 2 to 6 p.m.
Limited seats
Sign up now and secure your spot: https://simonelligroup.com/event-form/primi-nella-mente/
