New Branch office in UK for Simonelli Group
20th September 2023- Simonelli Group, leader in the production of professional coffee machines and grinders with the brands Nuova Simonelli and Victoria Arduino, continues to strengthen its international network consisting of branches, experience labs, showrooms and distributors, with the establishment of a new branch office in Great Britain, the Nuova Distribution UK.
The Nuova Distribution UK, based in London, will be the reference point for sales, technical assistance and training. “Proximity fuels innovation, it plays a vital role in fostering relationships and it’s a key factor in building a vibrant business ecosystem. This is the reason why we continue, since 1993 (opening date of the first branch office in Seattle, USA), to support local markets by providing the sector, including baristas, roasters and chains, with all the Simonelli Group support, solutions and experience that are based on cutting edge technology, sustainability, design and coffee knowledge” stated Marco Feliziani, CEO of Simonelli Group.
“Greater proximity allows us to know better what is happening in a given country, to understand its dynamic features and to react appropriately” underlined Feliziani. Dynamics and reaction, therefore, are the key elements in facing up to a continuously evolving scenario, especially in a trendsetting country like United Kingdom.
“Nuova Distribution UK will bring the Company even closer to the Britain market and will allow us to offer Nuova Simonelli and Victoria Arduino products and services with added value to roasters, chains, baristas and distributors, as well as to improve coffee knowledge and technical support.”
Nuova Distribution UK branch is located in London, 6a Pratt St. in Camden Town.