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Sustainability
A new Victoria Arduino Experience Lab in London
The official opening is confirmed for Friday, Oct. 14 at 6 p.m., when the doors of the new Victoria Arduino Experience Lab in London at 6a Pratt St. – Camden Town will finally be opened.
After about 4 years in Tanner St – London Bridge, Victoria Arduino has identified a new location to continue to grow and enrich its experience lab with solutions, content and inspiration. With the goal of staying in central London and ensuring easy accessibility to the rest of the entire country, VA Machinery identified a very attractive location on Pratt St in Camden Town, and worked with Hart Millar Design to give birth to a completely new experience lab.
Located near Kings Cross and Euston, Camden Town is a bustling and busy area, but for the experience lab VA Machinery wanted to create a quiet and welcoming space with closed doors. Using the natural light that fills the rooms through the large windows and high ceiling, “we focused on sustainable materials and a muted palette, but with bursts of color to add character,” said Peter Garcia, Managing Director of VA Machinery.
“Over the years, we have been fortunate to build an amazing network of partners throughout the UK who have supported us and helped us grow. Our experience lab on Tanner St was the first step in welcoming our partners and showcasing Victoria Arduino’s exceptional technology, but now we need to focus on the next chapter. Having a larger space will allow us to focus on every single part of our business: partnerships, technical support and customer service, but also hosting industry events and beyond.”
In the new Experience Lab, Victoria Arduino will be even closer to the needs of coffee shops and the latest trends in an evolving industry. “At this particular time, it is crucial to support local markets by providing the industry, baristas, roasters and specialty chains with all the support, solutions andexperience Victoria Arduino has to offer, which are based on cutting-edge technology, sustainability, design and coffee knowledge,” said Marco Feliziani, vice president of Simonelli Group.
