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Sustainability
Simonelli Group at Dubai Expo to talk about
“Technology and Innovation in the coffee chain”
“Technology and Innovation in the coffee chain” is the theme of a meeting attended yesterday (Feb. 21) by Simonelli Group at the Italian Pavilion at Dubai Expo. The event is part of the “Marche/Land of Excellence” program, the week of meetings dedicated to innovation promoted by the Marche Region. A busy calendar of events to present 19 projects – involving several Marche companies (including Ariston and Fileni, ed.) together with the academic world – and to promote the territory’s “know-how.”
In collaboration with theUniversity of Camerino, Simonelli Group presented its experience and contribution in terms of technology and innovation in the coffee industry supply chain (this link Technology and Innovation in the Coffee chain – YouTube to review the company’s talk at Dubai Expo). “The ability to innovate, among other things also awarded a few weeks ago with theIndustrial Excellence Award 2021 for Italy and a finalist for Europe,” said Fabio Ceccarani, Simonelli Group CEO, “comes from a company that is organized precisely to innovate in a sustainable way from a product, platform and proximitypoint of view.
“The drivers of our R&D,” Ceccarani continues, “are basically three: to improve the extraction performance of machines through the extensive use of emerging technologies; to cut down energy consumption, which accounts for more than 90 percent of the environmental impact of all coffee machines; and to improve the user experience, through simplifying human-machine interaction and paying attention to theergonomics and aesthetic design of our products.
To achieve these goals, Simonelli Group has created a dense network of relationships with universities, research centers, suppliers and local institutions (several research projects have been carried out thanks to European funds made available by the Marche Region, ed.) that “has enabled us to offer the market innovative espresso extraction solutions that reduce environmental impact.”
Sustainability also passes through territorial development: “In collaboration with the University of Camerino,” Ceccarani continues, “we have established the Research and Innovation Coffee Hub, a scientific research hub that involves 5 doctoral students in different thematic areas and has the primary objective of increasing knowledge about coffee and lays the foundation for the development of new technologies.”
Another line of direction for Simonelli Group R&D is the introduction of digital technologies that enable coffee machines to become intelligent and to dialogue with the surrounding system. “Today, more than ever, it is necessary to propose itself on the market with asystem offer, made up of connected machines and digital services that can help baristas, technical assistance and business owners to monitor and improve performance, and to make timely and informed decisions. Data management(telemetry and predictive maintenance through IoT sensors with which our machines can be equipped), management of the installed fleet of machines, technical and coffee culture training, and spare parts are just some of the digital services we are now able to offer through our DOSE (Digital Online Services) platforms and Coffee Knowledge Hub. To do this, we have moved from offering “stand-alone” machines to offering a system composed of connected machines and digital platforms.”
About Simonelli Group:
Simonelli Group is a leading company founded in 1936, operating in the coffee industry and producing professional and home espresso machines and coffee grinders through two brands, Nuova Simonelli and Victoria Arduino.
The company, based in the Marche region, has a global business, boasting partnerships with the world’s leading chains and roasters, supported by a dense network of branches, distributors and service centers in 125 countries. The company has a turnover of more than 100 million euros and exports exceeding 95 percent, an exceptional percentage for an SME of about 150 employees. Revenue growth (from 19 million euros in 2009 to 115 million euros in 2021), profitability and customer retention values have been remarkable even now in times of COVID pandemic.
Innovation, sustainability, and education are key pillars of Simonelli’s strategy, and this is demonstrated by several initiatives launched over the years and fostered during the COVID pandemic. In fact, Simonelli Group is responsibly committed to providing the best in-cup experience, investing to continuously improve the technical and environmental performance of machines, offering technical and coffee culture training, and sharing its knowledge with the coffee community.
