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Sustainability
The speciality coffee experience was born as a sensory experience enhanced by the use of excellent Arabica coffee, but it is above all a different way of experiencing part of our leisure time.
Here then, “specialty” is not an attribute related exclusively to coffee, but to the entire living experience within the Coffee Shop. An experience that is enriched by a series of elements ranging from the environment to the drink that is offered, from the people with whom one decides to share the moment to the service.
Finally, the pandemic we are experiencing requires that people feel protected within these spaces, which necessarily become larger and increasingly designed by architects and interior designers of absolute international standing.
The new McCafé concept just opened in China is an example of this: a thoroughly contemporary environment with large spaces to live in and designed for people and their sociability (while respecting spacing rules), without forgetting the focus on the quality of the coffee served.
“We are proud that Mc Donald’s for this new project has chosen our Victoria Arduino Black Eagle and our Mythos- said Fabio Ceccarani, CEO Simonelli Group. In our own small way we, like them, want to contribute to this experience, enriching it with the quality of extraction, ergonomics and design of our coffee machines.
To do this, in addition to designing machines that are sophisticated in design but simple to use, we need to think about how to make the work of baristas easier, how to train them, how to support Global customers like MCDonald’s in every corner of the world with impeccable technical service.”
From these thoughts come the new digital platforms iSACK and Simonelli Knowledge Hub, which will soon be available to all Simonelli Group customers and beyond. “The goal,” Ceccarani continues, “is to connect markets and customers through two service areas: one technical and one dedicated to coffee culture. The technical area is called iSACK (Simonelli Advanced Coffee Knowledge) and is able, also thanks to artificial intelligence, to offer assistance, to read and interpret data, to collect information on operation for predictive maintenance, but also from the surrounding environment to study customers’ consumption habits.”
Coffee culture is dedicated to the platform Simonelli Knowledge Hub, in which “Simonelli Group,” Ceccarani explains, “selects and hosts the best trainers on the subject of coffee with digital and in-person courses, in Experience Labs around the world, both theoretical and practical, on the art of coffee making and the use of machines.
And it is also thanks to the strong collaboration with Simonelli Group partners and the Experience labs around the world (of places where it is possible to experience the Nuova Simonelli and Victoria Arduino brands, ed.) that the company is able to combine the innovative reach of its digital platforms with the analog experience, which is also fundamental, made up of the acquisition of new skills, socialization and personal growth. “We strongly believe in collaborating with our partners on a daily basis for shared growth and to offer superior service to customers, just as we did with the new McCafé: our partner DKSH hosted in the Experience Lab in Shanghai all the staff of the new concept store, and took care of the training. This is our way of working where digital and analog worlds merge and where strong collaboration between partners becomes an important lever for customer success.”
