London - Experience Lab
Powered by VA Machinery Ltd

Based in Camden Town, the VA Machinery Experience Lab is a location that will lead Victoria Arduino even closer to the needs of coffee shops and the latest trends of a constantly evolving sector. Camden Town is a brilliantly vibrant and bustling area, but for the showroom VA Machinery wanted to create a calm and welcoming space behind closed doors.

The experience lab was founded by Simonelli Group together with VA Machinery, a company established in 2017 to bring Victoria Arduino espresso machines and grinders to the UK market. VA Machinery is the exclusive distributor for Victoria Arduino, and work with a growing network of distributors and engineers to offer sales, training and technical support.

Victoria Arduino

Meet our people

Peter-Garcia-

Peter Garcia

Managing Director
Camilla-Morgan

Camilla Morgan

Sales Manager
Marcin-Nowak

Marcin Novak

Technical Support Manager
Brittany-Jones

Brittany Jones

Wholesale Partnerships
Megan Glockler Marketing Coordinator

Megan Glockler

Marketing Coordinator
Laura Redondo Galan Office Coordinator

Laura Redondo Galan

Office Coordinator

Events & News

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