Based in Camden Town, the VA Machinery Experience Lab is a location that will lead Victoria Arduino even closer to the needs of coffee shops and the latest trends of a constantly evolving sector. Camden Town is a brilliantly vibrant and bustling area, but for the showroom VA Machinery wanted to create a calm and welcoming space behind closed doors.
The experience lab was founded by Simonelli Group together with VA Machinery, a company established in 2017 to bring Victoria Arduino espresso machines and grinders to the UK market. VA Machinery is the exclusive distributor for Victoria Arduino, and work with a growing network of distributors and engineers to offer sales, training and technical support.